Projects
ANCO
A multi-brand online fashion store with product search by photo.
The store is publicly live. Work continues on expanding the catalogue and on search accuracy.
User journey
The shopper sends a photo
A photo of the item is uploaded through “search by image” in the search bar.
The model reads the image
Category, colour and shape features are extracted from the image.
The catalogue is matched
The closest products are selected across all four brand catalogues.
Availability is checked
Size options, stock status and collection from the nearest store are shown.
The answer goes back
The product page, with price, delivery time and return terms.
The business problem
A shopper often cannot describe the item they liked: they do not know its name, its brand or its category — they only have a photo. Text search does not help there. And once four brand catalogues sit together, the question becomes which store still has the item, and in which size.
The ORMUS role
ORMUS runs the software development, integration with the systems already in use, catalogue and stock synchronisation, the release process and continuous technical support.
Key capabilities
- One catalogue across four brands
- Product search by photo
- Segment and brand filters
- Size selection and a stock indicator
- Collection from the nearest store
- Cart, saved items and order history
ANCO is an online store that brings several brands onto one platform: Koton, LC Waikiki, Decathlon and Penti. The catalogue is split by segment and brand, and a product page shows size, stock status and collection from the nearest store. The search bar offers search by photo.
Architectural approach
Image search runs in two steps: a feature vector is computed from the photo, then the nearest matches are found among vectors prepared for the catalogue in advance. Catalogue and stock data are synchronised from the source systems on a schedule — a product page does not query the source on every view.
Security and privacy
An uploaded photo is processed for the search only. Access to order and account data is bound to roles, and payment details are not stored on the store side. Source-system addresses and integration keys are not disclosed.
Scope of work
- Software development
- Implementing image search
- Catalogue and stock synchronisation
- Releases and monitoring
- Continuous support
Technology direction
Web store, an image recognition model, an integration layer and monitoring. Providers and configuration details are not disclosed.
Related services
- SW-01
Custom Software Development
Rather than bending your process to a product, building the system around the process.
- DI-01
API and System Integrations
Systems that talk to each other — without manual copying or overnight scripts.
- OP-03
Support, SLA and Dedicated Teams
The work after launch: response times, monitoring and planned development.
Need something similar?
Describe your situation briefly and we will work out together how a system like this would fit your processes.